/* bahtak reklam — heritage red, archival weight */

:root {
  --red: #a91201;
  --red-deep: #a91201;
  --red-hot: #a91201;
  --charcoal: #141212;
  --ink: #1c1917;
  --metal: #8a8680;
  --metal-light: #c4bfb6;
  --paper: #f6f6f4;
  --white: #ffffff;
  --grain: rgba(20, 18, 18, 0.04);
  --layout-max: 1120px;
  --text-max: 38rem;
  --gutter: 1.5rem;
  --header-h: 4rem;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --duration: 0.55s;
  --font-display: "Archivo Black", sans-serif;
  --font-body: "Source Sans 3", sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  min-height: 100vh;
  font-family: var(--font-body);
  font-size: 1.125rem;
  line-height: 1.65;
  color: var(--ink);
  background-color: var(--paper);
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

a {
  color: inherit;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.2em;
}

a:hover {
  color: var(--red);
}

:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 3px;
}

/* Shell */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  height: var(--header-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0 var(--gutter);
  border-bottom: 1px solid rgba(20, 18, 18, 0.12);
  background: rgba(246, 246, 244, 0.94);
  backdrop-filter: blur(12px);
  transition: transform 0.32s var(--ease);
  will-change: transform;
}

.site-header.is-hidden {
  transform: translateY(-100%);
}

@media (prefers-reduced-motion: reduce) {
  .site-header {
    transition: none;
  }
}

.logo {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  text-decoration: none;
  flex-shrink: 0;
}

.logo:hover {
  color: inherit;
}

.logo-img {
  height: 2.75rem;
  width: auto;
  max-width: 7.5rem;
  object-fit: contain;
  border-radius: 2px;
}

.nav {
  display: flex;
  align-items: center;
  gap: 1.15rem;
  font-size: 0.9rem;
  font-weight: 600;
}

.nav a {
  text-decoration: none;
  white-space: nowrap;
}

.nav a:hover,
.nav a[aria-current="page"] {
  color: var(--red);
}

.nav-cta {
  margin-left: 0.25rem;
  padding: 0.4rem 0.75rem;
  border: 1px solid var(--red);
  color: var(--red);
  text-decoration: none;
  transition: background var(--duration) var(--ease), color var(--duration) var(--ease), border-color var(--duration) var(--ease);
}

.nav-cta:hover {
  background: var(--red);
  border-color: var(--red);
  color: var(--white);
}

.nav-muted {
  opacity: 0.55;
}

.nav-toggle {
  display: none;
  border: 1px solid var(--red);
  color: var(--red);
  background: transparent;
  padding: 0.35rem 0.6rem;
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 600;
  cursor: pointer;
}

.wrap {
  width: min(100% - 2 * var(--gutter), var(--layout-max));
  margin-inline: auto;
}

.site-main {
  overflow: clip;
}

/* Hero */
.hero {
  position: relative;
  min-height: min(92vh, 860px);
  display: flex;
  align-items: flex-end;
  color: var(--white);
  background: var(--red-deep);
}

.hero-plane {
  position: absolute;
  inset: 0;
  z-index: 0;
  background:
    linear-gradient(180deg, rgba(20, 18, 18, 0.15) 0%, rgba(20, 18, 18, 0.72) 100%),
    url("/reklam/assets/hero-istanbul.jpg") center / cover no-repeat;
}

.hero-plane::after {
  content: "";
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.35'/%3E%3C/svg%3E");
  opacity: 0.22;
  mix-blend-mode: overlay;
  pointer-events: none;
}

.hero-content {
  position: relative;
  z-index: 2;
  width: min(100% - 2 * var(--gutter), var(--layout-max));
  margin: 0 auto;
  padding: 5rem 0 3.5rem;
}

.hero-brand {
  margin: 0 0 1rem;
  font-family: var(--font-display);
  font-size: clamp(2.75rem, 8vw, 5.5rem);
  line-height: 0.92;
  letter-spacing: 0.01em;
  text-transform: lowercase;
  animation: rise 0.9s var(--ease) both;
}

.hero-title {
  margin: 0 0 1.15rem;
  max-width: 22ch;
  font-family: var(--font-display);
  font-size: clamp(1.55rem, 3.8vw, 2.45rem);
  line-height: 1.14;
  font-weight: 400;
  letter-spacing: 0.01em;
  animation: rise 0.9s var(--ease) 0.08s both;
}

.hero-title-end {
  white-space: nowrap;
}

@media (max-width: 420px) {
  .hero-title-end {
    white-space: normal;
  }
}

.accent {
  color: var(--red);
}

.hero-sub {
  margin: 0 0 1.75rem;
  max-width: 36rem;
  font-size: 1.1rem;
  line-height: 1.4;
  color: rgba(255, 255, 255, 0.88);
}

.hero-type-line {
  margin: 0;
  line-height: 1.45;
}

.hero-type-line.is-typing::after {
  content: "";
  display: inline-block;
  width: 0.55ch;
  height: 1.05em;
  margin-left: 0.12em;
  vertical-align: -0.12em;
  background: rgba(255, 255, 255, 0.9);
  animation: caret 0.75s steps(1) infinite;
}

@keyframes caret {
  50% {
    opacity: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  .hero-type-line.is-typing::after {
    display: none;
  }
}

.btn-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  animation: rise 0.9s var(--ease) 0.24s both;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.85rem;
  padding: 0.65rem 1.2rem;
  font-family: var(--font-body);
  font-size: 0.95rem;
  font-weight: 700;
  text-decoration: none;
  border: 1px solid transparent;
  transition: transform 0.25s var(--ease), background 0.25s var(--ease), color 0.25s var(--ease), border-color 0.25s var(--ease);
}

.btn:hover {
  transform: translateY(-2px);
  text-decoration: none;
}

.btn-primary {
  background: var(--white);
  color: var(--red);
}

.btn-primary:hover {
  background: var(--paper);
  color: var(--red);
}

.btn-secondary {
  background: transparent;
  color: var(--white);
  border-color: rgba(255, 255, 255, 0.65);
}

.btn-secondary:hover {
  background: rgba(255, 255, 255, 0.1);
  color: var(--white);
}

@keyframes rise {
  from {
    opacity: 0;
    transform: translateY(18px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

/* Strip */
.strip {
  background: var(--charcoal);
  color: var(--white);
  padding: 1.1rem 0;
  text-align: center;
}

.strip p {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(1rem, 2.2vw, 1.25rem);
  letter-spacing: 0.02em;
}

.strip .accent {
  color: #ff3b2e;
}

/* Sections */
.section {
  padding: 4.5rem 0;
}

.section-rule {
  border-top: 1px solid rgba(20, 18, 18, 0.12);
}

.kicker {
  margin: 0 0 0.65rem;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
}

.section-title {
  margin: 0 0 1.25rem;
  max-width: 18ch;
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3.5vw, 2.5rem);
  line-height: 1.1;
  font-weight: 400;
}

.section-lead {
  margin: -0.5rem 0 1.75rem;
  max-width: 36rem;
  color: var(--metal);
}

.prose-stack {
  max-width: var(--text-max);
  display: grid;
  gap: 1rem;
}

.prose-stack p,
.prose-wide p {
  margin: 0;
}

.prose-wide {
  max-width: 42rem;
}

.manifesto-block {
  position: relative;
}

.manifesto-block p {
  font-size: clamp(1.15rem, 2vw, 1.35rem);
  line-height: 1.7;
}

.manifesto-block p.is-lit {
  color: var(--charcoal);
}

.manifesto-block p:not(.is-lit) {
  color: rgba(28, 25, 23, 0.55);
  transition: color 0.45s var(--ease);
}

/* Services — no cards */
.service-list {
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid rgba(20, 18, 18, 0.18);
}

.service-list li {
  display: grid;
  grid-template-columns: 4rem 1fr;
  gap: 1.25rem;
  padding: 1.35rem 0;
  border-bottom: 1px solid rgba(20, 18, 18, 0.18);
}

.service-list .num {
  font-family: var(--font-display);
  font-size: 1.1rem;
  color: var(--red);
}

.service-list h3 {
  margin: 0 0 0.35rem;
  font-family: var(--font-display);
  font-size: 1.2rem;
  font-weight: 400;
}

.service-list p {
  margin: 0;
  max-width: 36rem;
  color: var(--metal);
  font-size: 1.02rem;
}

/* Visual band */
.visual-band {
  position: relative;
  min-height: min(70vh, 640px);
  display: flex;
  align-items: flex-end;
  color: var(--white);
  background: var(--charcoal);
}

.visual-band-media {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(20, 18, 18, 0.2) 0%, rgba(20, 18, 18, 0.78) 100%),
    url("/reklam/assets/visual-kurucu.jpg") center 28% / cover no-repeat;
}

.visual-band .wrap {
  position: relative;
  z-index: 1;
  padding: 3.5rem 0;
}

.visual-band p {
  margin: 0;
  max-width: 22ch;
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 3.2vw, 2.2rem);
  line-height: 1.15;
}

/* Teasers */
.teaser-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2.5rem 3rem;
}

.teaser h3 {
  margin: 0 0 0.65rem;
  font-family: var(--font-display);
  font-size: 1.35rem;
  font-weight: 400;
}

.teaser p {
  margin: 0 0 1rem;
  color: var(--metal);
  max-width: 28rem;
}

.teaser a {
  font-weight: 700;
  text-decoration: none;
  border-bottom: 1px solid currentColor;
}

.teaser a:hover {
  color: var(--red);
}

/* Newsletter */
.newsletter {
  background: var(--charcoal);
  color: var(--white);
  padding: 3.5rem 0;
}

.newsletter .section-title {
  color: var(--white);
}

.newsletter .section-lead {
  color: rgba(255, 255, 255, 0.65);
}

.newsletter-form {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  max-width: 32rem;
}

.newsletter-form input[type="email"] {
  flex: 1 1 14rem;
  min-height: 2.85rem;
  padding: 0.65rem 0.9rem;
  border: 1px solid rgba(255, 255, 255, 0.35);
  background: transparent;
  color: var(--white);
  font-family: var(--font-body);
  font-size: 1rem;
}

.newsletter-form input::placeholder {
  color: rgba(255, 255, 255, 0.45);
}

.newsletter-form .btn-primary {
  background: var(--red);
  color: var(--white);
  border-color: var(--red);
}

.newsletter-form .btn-primary:hover {
  background: var(--red-hot);
  color: var(--white);
}

.newsletter-note {
  margin: 0.85rem 0 0;
  font-size: 0.9rem;
  color: rgba(255, 255, 255, 0.5);
}

.newsletter-note[data-state="ok"] {
  color: #b8e0b8;
}

/* CTA close */
.cta-close {
  padding: 4rem 0;
  text-align: center;
}

.cta-close .section-title {
  margin-inline: auto;
  max-width: 16ch;
}

.cta-close .btn-row {
  justify-content: center;
}

.cta-close .btn-primary {
  background: var(--red);
  color: var(--white);
}

.cta-close .btn-primary:hover {
  background: var(--red-deep);
  color: var(--white);
}

.cta-close .btn-secondary {
  color: var(--red);
  border-color: var(--red);
}

.cta-close .btn-secondary:hover {
  background: var(--red);
  color: var(--white);
}

/* Footer */
.site-footer {
  border-top: 1px solid rgba(20, 18, 18, 0.12);
  padding: 2rem 0 2.5rem;
  font-size: 0.95rem;
}

.footer-row {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1.25rem 2rem;
}

.footer-brand {
  display: inline-flex;
  text-decoration: none;
}

.footer-brand:hover {
  color: inherit;
}

.footer-logo {
  height: 3rem;
  width: auto;
  max-width: 8rem;
  object-fit: contain;
  border-radius: 2px;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem 1.25rem;
}

.footer-links a {
  text-decoration: none;
  font-weight: 600;
}

.footer-copy {
  margin: 1.25rem 0 0;
  color: var(--metal);
  font-size: 0.88rem;
}

/* Breadcrumb */
.breadcrumb {
  margin: 0 0 1.25rem;
  padding: 0;
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem 0.5rem;
  font-size: 0.88rem;
  color: var(--metal);
}

.breadcrumb li {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
}

.breadcrumb li:not(:last-child)::after {
  content: "/";
  color: var(--metal-light);
}

.breadcrumb a {
  text-decoration: none;
  font-weight: 600;
  color: var(--ink);
}

.breadcrumb a:hover {
  color: var(--red);
}

.breadcrumb [aria-current="page"] {
  color: var(--metal);
}

/* Instagram CTA */
.ig-cta {
  margin: 2rem 0 0;
  padding: 1.25rem 1.35rem;
  border: 1px solid rgba(20, 18, 18, 0.14);
  border-left: 3px solid var(--red);
  background: rgba(169, 18, 1, 0.04);
}

.ig-cta p {
  margin: 0 0 0.65rem;
  font-size: 1rem;
}

.ig-cta p:last-child {
  margin-bottom: 0;
}

.ig-cta a {
  font-weight: 700;
  color: var(--red);
  text-decoration: none;
}

.ig-cta a:hover {
  text-decoration: underline;
}

.ig-cta-links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.25rem;
}

/* FAQ */
.faq-list {
  margin: 1.5rem 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 1rem;
}

.faq-list details {
  border-bottom: 1px solid rgba(20, 18, 18, 0.12);
  padding-bottom: 1rem;
}

.faq-list summary {
  cursor: pointer;
  font-weight: 700;
  font-size: 1.05rem;
  list-style: none;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::before {
  content: "+";
  display: inline-block;
  width: 1.25rem;
  color: var(--red);
  font-weight: 700;
}

.faq-list details[open] summary::before {
  content: "–";
}

.faq-list details p {
  margin: 0.65rem 0 0;
  color: var(--ink);
  max-width: var(--text-max);
}

/* Inner pages */
.page-hero {
  padding: 3.5rem 0 2rem;
  border-bottom: 1px solid rgba(20, 18, 18, 0.12);
}

.page-hero .section-title {
  margin-bottom: 0.75rem;
}

.page-body {
  padding: 2.5rem 0 4rem;
}

.post-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.post-list li {
  padding: 1.5rem 0;
  border-bottom: 1px solid rgba(20, 18, 18, 0.14);
}

.post-list a {
  text-decoration: none;
}

.post-list a:hover .post-title {
  color: var(--red);
}

.post-meta {
  margin: 0 0 0.4rem;
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--red);
}

.post-title {
  margin: 0 0 0.4rem;
  font-family: var(--font-display);
  font-size: 1.45rem;
  font-weight: 400;
  transition: color 0.25s var(--ease);
}

.post-excerpt {
  margin: 0;
  max-width: 40rem;
  color: var(--metal);
}

.article {
  max-width: 40rem;
}

.article .post-meta {
  margin-bottom: 0.75rem;
}

.article h1 {
  margin: 0 0 1.5rem;
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3.5vw, 2.6rem);
  line-height: 1.12;
  font-weight: 400;
}

.article .prose-stack {
  gap: 1.1rem;
}

.article-nav {
  margin-top: 2.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(20, 18, 18, 0.14);
}

.article-nav a {
  font-weight: 700;
  text-decoration: none;
  border-bottom: 1px solid currentColor;
}

.related-posts {
  margin: 2.5rem 0 0;
  padding-top: 1.75rem;
  border-top: 1px solid rgba(20, 18, 18, 0.12);
}

.related-posts h2 {
  font-family: var(--font-display);
  font-size: 1.35rem;
  margin: 0 0 1rem;
  letter-spacing: -0.02em;
}

.related-posts ul {
  margin: 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0.85rem;
}

.related-posts a {
  text-decoration: none;
  font-weight: 700;
}

.related-posts a:hover {
  color: var(--red);
}

.service-list h3 a {
  text-decoration: none;
}

.service-list h3 a:hover {
  color: var(--red);
}

/* Forms */
.form-stack {
  display: grid;
  gap: 1rem;
  max-width: 28rem;
}

.form-stack label {
  display: grid;
  gap: 0.35rem;
  font-size: 0.92rem;
  font-weight: 600;
}

.form-stack input,
.form-stack textarea {
  width: 100%;
  padding: 0.7rem 0.85rem;
  border: 1px solid rgba(20, 18, 18, 0.25);
  background: var(--white);
  font-family: var(--font-body);
  font-size: 1rem;
  color: var(--ink);
}

.form-stack textarea {
  min-height: 8rem;
  resize: vertical;
}

.form-note {
  margin: 0.75rem 0 0;
  font-size: 0.9rem;
  color: var(--metal);
}

.stub-panel {
  max-width: 32rem;
}

.stub-panel p {
  color: var(--metal);
}

/* Responsive */
@media (max-width: 860px) {
  .nav-toggle {
    display: inline-flex;
  }

  .nav {
    display: none;
    position: absolute;
    top: var(--header-h);
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 0.5rem var(--gutter) 1rem;
    background: var(--paper);
    border-bottom: 1px solid rgba(20, 18, 18, 0.12);
  }

  .nav.is-open {
    display: flex;
  }

  .nav a {
    padding: 0.75rem 0;
    border-bottom: 1px solid rgba(20, 18, 18, 0.08);
  }

  .nav-cta {
    margin: 0.75rem 0 0;
    text-align: center;
  }

  .teaser-grid {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .service-list li {
    grid-template-columns: 2.5rem 1fr;
    gap: 0.85rem;
  }
}

@media (max-width: 520px) {
  .hero-content {
    padding-bottom: 2.5rem;
  }

  .section {
    padding: 3.25rem 0;
  }
}